“The real core competency for Amazon.com is the experience that it creates for customers. Make it easy to use, make people perceive that they're getting a deal and sell the products people want to buy to the people who are brand-aware.”
Storing inventory is costly, after all, and the inventory itself can quickly become outdated, especially in technology markets. So the faster a company can ship its inventory, the better. Amazon.com sells its entire inventory every 25 days! By contrast, Best Buy (NYSE: BBY) takes 60 days, and Barnes & Noble takes 146.
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